Online Coupon App Development For Location Based Discounts & Offers [CASE STUDY]
11 May 2015
A US based retailer required a location based coupon app for improving its customer base. This mobile solution help for increasing customer loyalty by delivering geo-location based offers about various discounts and deals as per customer preference. The solution helped in streamlining retail sales and also served as a marketing platform for delivering digital coupons.
Objective
The client required to build a retail mobile solution for distributing various coupons and offers to its customers based on their location. They required an intuitive user interface for the mobile solution with added loyalty coupon engine for promoting offers. The location based discount app needed to run flawlessly on various iOS, Android based devices and also notify users about limited offers.
Challenges
- User and coupon management
- Device compatibility for existing and next generation devices
- Delivering unified user experience
- User notification based on geo-location
Approach
To deliver a retail coupon mobile solution, the team at Rishabh Software designed, developed, tested and deployed the location based service app for both iOS and Android devices. The solution methodology was focused on building native applications for iOS and Android platform for delivering personalized offers as per user preferences. The discount coupon app was built using many reusable components like custom views, navigation control and app sync functions for rapid application development. Also, a loyalty algorithm was developed to deliver location based offers and discounts based on various categories like clothing, shoes, department stores and electronics.
Location Based Offers App for iOS & Android
Business Benefits
- Automated delivery process of coupons & offers
- Real-time access to the latest offers across various locations
- Reduce carbon footprint by going paperless
- Personalized notifications based on user preference
Industry Segment
Retail
Technology and Tools
Rishabh Software helps retail industry with mobile store, location based solution and iBeacon solution to increase profitability.
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