AR-based Product Visualization App Development
For a UK-based leading consumer & building materials manufacturer looking to enhance customer experience
About
Our client wanted to leverage AR (Augmented Reality) for product visualization. While user experience was the core of product roadmap planning, it would improve customer engagement and hence sales conversion.
Platform
iOS
Industry
Manufacturing
Country
UK
Key Features
We developed an iOS-based application. It offers a gamified virtual experience. Users can select the designated area and try out the building elements – the color, design pattern and more. The app lets them explore product placement in a virtual environment before making the actual purchase decision.
Easy object prototyping
AR product visualization offers smooth plotting of objects. It helps obtain precise design inputs about the components and realize changes in real-time
Saves time & costs
Virtual customization offers easy on-the-go pricing estimation to make faster buying decisions
Product catalog on-the-go
End-users can try out different color, design and structural options from the comfort of their home
Improved product search
Enables easy capture of products to conduct a visual search. It helps for quick comparison & display with the exact or closest product match
Challenges
- Limited/no experience to select the best AR platform that appeals to the target audience
- No mechanism for rendering the products in real-time
- Lack of IT enablement to build such augmented reality app with integration capabilities and varied components
- No customer data on preferences collected digitally that could be leveraged
Solution
Rishabh’s team developed a mobile app to offer Augmented Reality for product visualization using OpenCV technology. The application helps engage users using gamification and personalization features.
Mobile camera integration
Customers can use the device camera to visualize a selected area within a virtual 3D object space. It offers a feel of the real world by fetching the info about the position and orientation
Real-time cost estimator
Quick calculation mechanism to check the actual cost of adding and deleting features for building requirement
Hosting AR gallery
A virtual store that allows users to interact with new and existing 3-D objects through the app. AR in interior design helps test & experience potential features for their home décor with active pricing information and offers
Social media channel integration
Integrated social media apps to promote collaboration with unified customer experiences across people’s network
Technologies Used
Project Snapshots
4x
increase in lead conversion
48%
savings on cost and time
40%
increase in production efficiency
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