We all have a funny relationship with the items we own and end up stuffing them to either collect dust. Both individuals and companies often have surplus assets and materials hidden across different buildings, storage rooms, or warehouses. As a result, new resources are bought when not needed they are often discarded at a later stage to become a landfill. Though, right now, there’s Airbnb which allows making money by sharing under-utilized property & Uber which allows making money by sharing under-utilized vehicles. Therefore, now there is a way to make money by sharing your under-utilized items in the need of the hour. This is by renting or selling idle assets. And, while the idea is great to develop the reuse strategy, the lack of visibility and utilization affects their asset management.
Know how we helped build a cloud-based Peer-to-Peer (P2P) rental eCommerce marketplace platform that caters to P2P, Business-to-Business (B2B) & Business-to-Customer (B2C) segments. This makes it easy for organizations & even individuals to find and re-use the resource for short-term use or before making a purchasing decision.
Project Overview
An NZ-based startup through a basic mobile application offered P2P asset management. Their business vision was to create a holistic resource exchange platform (for all types of items) that caters to P2P, B2B & B2C segments. Towards this, they were in pursuit of an experienced IT partner to build an intuitive & smart system across mobile and web. It would include features and functionalities that allow users to exchange or sell everything from gardening equipment, tools, and sports gear to furniture and electronics.
Challenges
- Limited support for user segment (only P2P)
- Limited/no visibility of listed assets for utilization
- Poor UI/UX
- No mechanism for asset data standardization across business segments
- Limited/no reporting capability
Solution
Before attempting P2P rental eCommerce marketplace app development, our team identified & mapped varied user personas as listed below.
- For Individual Sellers/Renters: Can create listings for items they want to rent, sell, repurpose, or donate. They can also locate, track, and manage asset flows.
- For Business Sellers/Renters: Can register, create teams, and set up stores. Businesses can even affiliate with each other to build a strong network to track and manage resources.
- For Buyers: Users looking to buy or get items on rent can search for relevant assets on the platform. They can make an offer on items listed for selling.
Listed are some of the essential developed components.
- Intuitive Web & Mobile Apps: With the client targeting all three P2P, B2B, and B2C segments & across platforms we developed web and mobile (Android and iOS) using Flutter and Firebase.
- AI-powered Search and Discovery: We used Algolia to produce relevant, quick, and secure search results for a higher conversion rate, more engagement, and value enrichment across all web and mobile platforms, leading to enhanced profitability for our client.
- Machine Learning Payments Infrastructure: With the help of Stripe, we allowed the client to accept payments from multiple sources such as debit & credit cards, payment wallets, net banking, etc. The company can send payouts and manage the business online by issuing virtual & physical cards, sending invoices, getting finances, controlling spending, identifying fraud & risk, and much more.
Benefits
- 10x increase in reach with ~50K user sign-up within a year
- 100% visibility on assets and materials – listed, sold, and rented
- More than 70% jump in user engagement
Customer Profile
An NZ-based purpose-built technology company
Technologies
Flutter, Firebase, Algolia, Stripe
Wish to Build an Online Marketplace?
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