As technology continues to extend its reach with innovations such as virtual reality headsets and artificial intelligence, companies too have begun to see the connection between a stronger investment in IT and enhanced business performance.
Cross platform mobile development is a technique to write codes/single codebase for applications that can be used on distinct operating systems. Android and iOS operating systems are architecturally distinct and often cause confusion for developers trying to make a ‘one size fits all’ app.
In our previous article, ‘Brick-and-Mortar Retailers harnessing the power of mobile’, we highlighted some of the technology challenges faced by Brick-and-mortar storeowners while setting up their retail shop. We also mentioned how the recent technology innovations can help improve their in-store customer shopping experience.
An innovative social media organization required a location based mobile advertisement solution to help retailers and marketers proactively initiate audience engagement, build brand awareness and establish higher customer footfall.