Location Based Marketing App Development For Mobile Devices [CASE STUDY]
16 Oct 2014
An innovative social media organization required a location based mobile advertisement solution to help retailers and marketers proactively initiate audience engagement, build brand awareness and establish higher customer footfall. A mobile app was developed to help users discover, redeem and share nearby local deals through social channels.
Objective
The client wanted to create an integrated location based advertising app and social media solution for mobile users. The solution would enable users to leverage location based services and discover offers and deals at nearby retailers through advertising. They can even communicate through social media features like chat and share the offers with their friends. After selecting the offer the user can visit the store and show the deal at the point of sale for redemption, helping retailers reach out to more customers.
Location based ad solution can help you convert users into customers
Challenges
- Limited audience size and lack of engagement
- Adapt the user interface to minimize user interaction
- Integration of location based advertising and social media utilities
- User privacy and security
Approach
The development team at Rishabh Software analyzed and mapped the client’s requirements into multiple phases. To deliver rapid location based mobile app development, the team created reusable components to provide location based advertising and social media features enabling retailers to tap into the ever-growing smartphone user base. The solution is integrated with Facebook and Twitter for sharing offers easily through these social media platforms.
Location Based Advertising App Screenshots
Business Benefits
- Cost Savings – Purchasing a published deal and getting more customers
- User Convenience – Finding friends and deals around your location
- User Friendly – Acquiring and using paperless deals on the smartphone
- Staying Connected – Messaging and sharing through the app on Facebook and Twitter
Industry Segment
Social Media
Technology and Tools
- iOS
- Objective C
- Apple Maps
- iAD
- Sqoot
- Parse
Rishabh Software provides custom Ad Tech solutions to global clients across various industry verticals. Our mobile solution experts leverage the cutting edge technology to provide our clients with the best solution for their custom requirements.
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